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| Village Asron,Distt. Shahid Bhagat Singh Nagar, Nawanshahar-144533, Punjab www.smlisuzu.com |
History of the SML ISUZU LIMITED (Light Commercial Vehicle) dates back
to as in 1975 when the first efforts were initiated by the Punjab State
Industrial Development Corporation Limited (PSIDC) to obtain a letter of
intent from the Government of India. The Govt. of India was interested
in installing the unit and issuing the licence for an LCV in order to
save the fuel consumption in the economy. Therefore Govt. decided to
installed indo-Jap LCV units in 3 states Punjab, U.P. & M.P.
The contribution of PSIDC was two fold; firstly in obtaining the letter of intent in 1981 and subsequently for transferring the same in favour of the Company in 1983. These moves reflected the thinking in the Punjab Govt. and the PSIDC, that Punjab Tractors Limited would implement this project
The project in its concept, aims at breaking new ground not only in terms of product and production technology, but also in building a new culture and value system in the organisation, which enables it to move forward with confidence into the era of competitive markets. This guiding philosophy is dictating every facet of project implementation both in physical facilities and the human side.
The best way to address growth opportunities, harness and open up new markets was through leadership in product technology. The search for technology brought the company face to face with Peugeot and renault of France, Volkswagen and Man of West Germany, Leyland of U.K., TAM of Yugoslavia and Isuju Duihatsu and Mazda of Japan, while evaluating the relevant technologies of these countries, the criteria that the Management had kept before itself was to select a vehicle powered by a four cylinder diesel engine, capable of providing maximum pay-load capacity best suited for local conditions and fuel efficient thus ensuring best value for money to the Indian consumer. It was this approach that led the company to Tokyo Kogyo Company Limited (known as Mazda Motor Corporation) the well know Japanese manufacturers of the internationally know Mazda Automobiles and LCVs.
The contribution of PSIDC was two fold; firstly in obtaining the letter of intent in 1981 and subsequently for transferring the same in favour of the Company in 1983. These moves reflected the thinking in the Punjab Govt. and the PSIDC, that Punjab Tractors Limited would implement this project
The project in its concept, aims at breaking new ground not only in terms of product and production technology, but also in building a new culture and value system in the organisation, which enables it to move forward with confidence into the era of competitive markets. This guiding philosophy is dictating every facet of project implementation both in physical facilities and the human side.
The best way to address growth opportunities, harness and open up new markets was through leadership in product technology. The search for technology brought the company face to face with Peugeot and renault of France, Volkswagen and Man of West Germany, Leyland of U.K., TAM of Yugoslavia and Isuju Duihatsu and Mazda of Japan, while evaluating the relevant technologies of these countries, the criteria that the Management had kept before itself was to select a vehicle powered by a four cylinder diesel engine, capable of providing maximum pay-load capacity best suited for local conditions and fuel efficient thus ensuring best value for money to the Indian consumer. It was this approach that led the company to Tokyo Kogyo Company Limited (known as Mazda Motor Corporation) the well know Japanese manufacturers of the internationally know Mazda Automobiles and LCVs.
Swaraj Mazda manufactures a range of vehicles such as trucks, buses and
ambulances. The company has launched products like 4WD, Samrat, Sartaj,
Dual Cab, Supreme-8 tonner, Truck- Super 12, Super ALFD and many more.
Careers @ Swaraj Mazda Limited.
Innovation and quality drive work at Sawaraj in both automotive and
non-automotive areas. We invite you to be a part of our committed
professional pool who contributes to the corporation's worldwide success
with their dedication, energy and ideas.
