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| 6th Floor Cherupushpam Building,Shanmugham Road , Kochi-682031, Kerala www.apollotyres.com |
Apollo Tyres Ltd is a high-performance company and the leading Indian
tyre manufacturer. Head quartered in Gurgaon, a corporate-hub in the
National Capital Region of India, Apollo is a young, ambitious and
dynamic organisation, which takes pride in its unique identity.
Registered as a company in 1976, Apollo is built around the core
principles of creating stakeholder value through reliability in its
products and dependability in its relationships.
Apollo’s present strength and market dynamism steps from its early years of strife in establishing itself as a tyre manufacturer within the closed Indian economy. Over two decades, Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to establish itself as a leader in its home market. Some of these include segmenting customers by their load and mileage requirements, running tyre loyalty programmes, establishing customer contact programmes which resulted in better health and driving habits, introducing India’s first farm radials and India’s first range of high-speed tubeless passenger car tyres.
For the first time, in 2006 Apollo ventured outside India in its quest to test itself outside its home comforts. Apollo acquired Dunlop Tyres International Pty Ltd in South Africa (since renamed as Apollo Tyres South Africa Pty Ltd) and Zimbabwe, taking on southern Africa as the second domestic market. The company holds brand rights for the Dunlop brand across 30 African countries.
In 2009, Apollo acquired Vredestein Banden B V in the Netherlands, and thereby adding Europe as its third crucial market.
The company currently produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus, farm, Off-The-Road, industrial and specialty applications like mining, retreaded tyres and retreading material. These are produced across Apollo’s eight manufacturing locations in India, Netherlands and Southern Africa. A ninth facility is currently under construction in southern India, and is expected to commence production towards the end of 2009. The major brands produced across these locations are: Apollo, Dunlop, Kaizen, Maloya, Regal and Vredestein.
In the three domestic markets of India, Southern Africa and Europe, Apollo operates through a network of branded, exclusive or multi-product outlets. In South Africa the branded outlets are called Dunlop Zones, while in India they are variously named Apollo Tyre World (for commercial vehicles) and Apollo Radial World (for passenger cars). Exports out of these three key manufacturing locations reach over 70 destinations across the world, with key comprising Europe, Africa, the Middle East and South-East Asia.
For Apollo Tyres, offering the right product to the right customer is essential. Special efforts are made to understand customer needs and segment the market accordingly. After which, products are developed for niche applications within a larger category to enable the company to provide efficient, fuel and cost-saving products to each customer segment. Innovation has always been an integral part of the Apollo way of doing business, this applies as much to product development and marketing as to how the company as a whole is focused on challenging existing boundaries.
An integral part of the Apollo Tyres world is its community involvement and giving programmes directly related to its business. In India, the focus has always been on finding ways to ensure a direct benefits to customer groups. For the commercial vehicle community the company runs extensive HIV-AIDS awareness and prevention programmes and has established Health Care Clinics across the country to cater to the community’s health needs. For passenger car customers the focus is on cultivating Safe Driving habits. Across its manufacturing locations, the key initiatives revolve around health and education programmes.
Apollo’s present strength and market dynamism steps from its early years of strife in establishing itself as a tyre manufacturer within the closed Indian economy. Over two decades, Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to establish itself as a leader in its home market. Some of these include segmenting customers by their load and mileage requirements, running tyre loyalty programmes, establishing customer contact programmes which resulted in better health and driving habits, introducing India’s first farm radials and India’s first range of high-speed tubeless passenger car tyres.
For the first time, in 2006 Apollo ventured outside India in its quest to test itself outside its home comforts. Apollo acquired Dunlop Tyres International Pty Ltd in South Africa (since renamed as Apollo Tyres South Africa Pty Ltd) and Zimbabwe, taking on southern Africa as the second domestic market. The company holds brand rights for the Dunlop brand across 30 African countries.
In 2009, Apollo acquired Vredestein Banden B V in the Netherlands, and thereby adding Europe as its third crucial market.
The company currently produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus, farm, Off-The-Road, industrial and specialty applications like mining, retreaded tyres and retreading material. These are produced across Apollo’s eight manufacturing locations in India, Netherlands and Southern Africa. A ninth facility is currently under construction in southern India, and is expected to commence production towards the end of 2009. The major brands produced across these locations are: Apollo, Dunlop, Kaizen, Maloya, Regal and Vredestein.
In the three domestic markets of India, Southern Africa and Europe, Apollo operates through a network of branded, exclusive or multi-product outlets. In South Africa the branded outlets are called Dunlop Zones, while in India they are variously named Apollo Tyre World (for commercial vehicles) and Apollo Radial World (for passenger cars). Exports out of these three key manufacturing locations reach over 70 destinations across the world, with key comprising Europe, Africa, the Middle East and South-East Asia.
For Apollo Tyres, offering the right product to the right customer is essential. Special efforts are made to understand customer needs and segment the market accordingly. After which, products are developed for niche applications within a larger category to enable the company to provide efficient, fuel and cost-saving products to each customer segment. Innovation has always been an integral part of the Apollo way of doing business, this applies as much to product development and marketing as to how the company as a whole is focused on challenging existing boundaries.
An integral part of the Apollo Tyres world is its community involvement and giving programmes directly related to its business. In India, the focus has always been on finding ways to ensure a direct benefits to customer groups. For the commercial vehicle community the company runs extensive HIV-AIDS awareness and prevention programmes and has established Health Care Clinics across the country to cater to the community’s health needs. For passenger car customers the focus is on cultivating Safe Driving habits. Across its manufacturing locations, the key initiatives revolve around health and education programmes.
Careers @ Apollo Tyres Limited.
The team at Apollo is young, dynamic and thrives on challenges. Life here revolves around the key attribute of passion... The
passion to excel in all respects -- the passion to be the most
innovative organisation, the passion to contribute to society, the
passion to deliver par excellence and most of all, passion towards
teamwork!
Apollo Tyres boasts a vibrant and dynamic, professional and non-hierarchical culture. Transparency and communication are cornerstones of corporate practice, across levels, to ensure that each individual employee is aligned with the goals and aspirations of the company. At Apollo Tyres the three corporate pillars – People, Quality and Technology – underpin all activities and processes. These are the company's stated areas of corporate excellence, in its journey towards becoming a best-in-class global manufacturer.
In its passion to innovate, Apollo constantly looks to be proactively different from others in the industry. Its core values of ethics, respect and care, ensure that all Apolloites bring their own brand of uniqueness and passion to drive the company to greater heights.
Apollo Tyres boasts a vibrant and dynamic, professional and non-hierarchical culture. Transparency and communication are cornerstones of corporate practice, across levels, to ensure that each individual employee is aligned with the goals and aspirations of the company. At Apollo Tyres the three corporate pillars – People, Quality and Technology – underpin all activities and processes. These are the company's stated areas of corporate excellence, in its journey towards becoming a best-in-class global manufacturer.
In its passion to innovate, Apollo constantly looks to be proactively different from others in the industry. Its core values of ethics, respect and care, ensure that all Apolloites bring their own brand of uniqueness and passion to drive the company to greater heights.
